Assignment: "What the ____ were they thinking?"
Client: Jack Daniel's
Tasked with retackling a poorly executed campaign with our own art and copy while keeping with the same message.
Assignment: "Make It Sexy"
Objective: Design an advertisement for an existing parody product and make it engaging, exciting, and desirable.
Client: Nuts About Granola
Goal: Increase brand awareness and position Nuts About Granola as fresh, convenient, high-quality granola that offers a variety of unique decadent flavors that will enhance every experience and fuel every moment of one's lifestyle.
Client: Mind - For Better Mental Health
Objective: Bring awareness to the stigma surrounding mental illness. To inform that limited knowledge, and brushing it off as something minor that will pass, only further hurts those suffering.
Class: Art Direction II
Assignment: Philadelphia Neighborhoods
I was asked to Choose a neighborhood in Philadelphia and create a campaign based on the unexpected by discovering something unique about a neighborhood that may draw target audience in.
Northern Liberties inhabits a clean, spacious, accessible, and open environment perfect for pets and their owners. The campaign's goal was to bring awareness of the pet-friendly atmosphere and vibe Northern Liberties encompasses.
Class: Art Direction I
Assignment: Get Out The Vote - AIGA
The goal of this assignment was to encourage individuals to vote and emphasize its importance. For this assignment, I created a poster in the symbolic and recognizable style of US currency.